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Marketing Under The InfluenceMarketing Under The Influence

It's 2025... do you really know who your customers are?

How the commodified data trap fools B2B marketers into believing they know everything.

Marketing Under The InfluenceMarketing Under The Influence

More than (key)words: A better approach content strategy for 2025 and beyond

Because the first step of B2B buying isn't a Google search

Marketing Under The InfluenceMarketing Under The Influence

Pop quiz: Can your CFO and board pass the marketing marshmallow test?

Betteridge's law say "no"

Marketing Under The InfluenceMarketing Under The Influence

What you don’t know about attention might hurt your marketing strategy

Mindshare is NOT a buzzword, OK?

Marketing Under The InfluenceMarketing Under The Influence

From brand to demand: New-ish rules for the next era of B2B marketing

This milkshake will bring all the boys to the yard

Marketing Under The InfluenceMarketing Under The Influence

25 content marketing lessons for 2025

The anti-playbook reality check is in effect

Marketing Under The InfluenceMarketing Under The Influence

Your content has a big fat grammar problem (yes, yours)

Who gives a f*ck about an oxford comma?

Marketing Under The InfluenceMarketing Under The Influence

🥶 Brace yourself. The 2025 trends reports are coming.

Words of wisdom from the future.

Marketing Under The InfluenceMarketing Under The Influence

The Razor in the Apple — a B2B Halloween story

BONUS STORY: Ronnie goes back to Hollywood

Marketing Under The InfluenceMarketing Under The Influence

The vital yet tragically forgotten context behind "content is king"

It's time to "think like a broadcaster"

Marketing Under The InfluenceMarketing Under The Influence

The greatest misconception in content marketing (Ronnie's version)

...or why B2B marketers need to step outside the echo chamber more often.

Marketing Under The InfluenceMarketing Under The Influence

After these essays we'll be right back...

Since you've been gone ... yeah, I'm talking to you.